Today during Sociology of new media, host Francesca Pasquali , we discussed the relationship between mainstream / non-mainstream media from the research other media. National research on non-mainstream media .
One of the interesting findings is that the mainstream media are focusing their practices of use and production of non-mainstream media.
Extending the Web 2.0 thing you could say: you post videos on you tube funny interpretations of songs with the cool, are mounted with clips from famous movies using the language of ironic neotv; posts are wasted on the drama of the moment ; you download music from the cartoons seen in the afternoon ...
In other words: the logic of involvement and interest rates, production and distribution will still get an orientation "imposed" by the language of the mainstream media.
Or is there another? Let's talk about it in conversations bottom :-)
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